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BELUGA GROUP and WILLIAM GRANT & SONS agree five year partnership for Russian operations

11 August 2017BELUGA GROUP remains the exclusive distributor

                    BELUGA GROUP, the largest Russian alcohol company, and independent family-owned distillers WILLIAM GRANT &                     SONS, have signed a five year partnership agreement for operations in Russia.

BELUGA GROUP remains the exclusive distributor of WILLIAM GRANT & SONS’ entire range of premium products of WILLIAM GRANT & SONS in Russia, including world leading brands like the world’s most awarded single malt Glenfiddich, The Balvenie range of handcrafted single malts and the world’s third largest blended Scotch, Grant’s, as well as other iconic spirits brands such as Hendrick’s gin, Sailor Jerry spiced rum, Tullamore D.E.W. Irish whiskey and Drambuie Scotch Liqueur.

Alexander Mechetin, CEO of BELUGA GROUP, welcomed the partnership and commented: "We have been working effectively with WILLIAM GRANT & SONS for five years. Over the years, the Group has become a reliable partner for our Scottish colleagues, introducing the world-famous premium products in Russia. Today we have agreed on extending our work together. For us, WILLIAM GRANT & SONS is one of our most important joint business partners, and we look forward to continue to collaborate to strengthen our joint market influence and set industry trends.

I am confident the future will bring new successes, building our mutually beneficial relations on the principles of openness, respect and constructive dialogue.”

Edward Bakhurinsky, the General Manager of WILLIAM GRANT & SONS in Russia and CIS said: "Cooperation with BELUGA GROUP has driven significant growth to our business operations. Over the past five years, WILLIAM GRANT & SONS’ business has gone from strength to strength, resulting in efficiency of our joint activities, as well supporting our consumer demand for high-quality beverages. Over the years, we have significantly expanded our distribution network, increased the number of sales points and elevated WILLIAM GRANT & SONS’ brands profile in Russia exponentially.” 

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Additional information:

Prokhor Malyutin

Director of

Public Relations

 

 

BELUGA GROUP

Tel: +7 495 510 26 95

Fax: +7 495 510 26 97

e-mail: malyutin@belugagroup.ru

Sonia Bastian,

Head of Corporate Communications

 

WILLIAM GRANT & SONS

Tel: +44 208 3341260

e-mail: Sonia.Bastian@wgrant.com

Information for editors:

BELUGA GROUP

BELUGA GROUP is the leading spirits Group in Russia with a 16% share of the legal vodka market in Russia. The Company`s strategic focus lays on production and distribution of alcoholic beverages. BELUGA GROUP is #1 Russian independent importer of spirits. BELUGA GROUP possesses its own distributional platform, ensuring the largest possible market coverage, and diversified portfolio of brands, addressing market demands across the full spectrum of price points, from the low-middle to the super-premium price segments.  

The Company`s brand portfolio includes super-premium vodka Beluga, premium vodka Veda, sub-premuim vodkas Myagkov and Russky Lyod, middle price vodka Belenkaya, low-middle vodka Gosudarev Zakaz, brandy Zolotoy Reserv, Staraya Gvardia, Bastion. The Company operates six spirits production plants and one of the largest distributional platform in Russia. BELUGA GROUP is the exclusive distributor of one of the global premium spirits producer WILLIAM GRANT & SONS, representing in Russia brands such as Scottish whisky Glenfiddich, Grant’s, Clan McGregor, The Balvenie, Hendrick’s gin and Irish whisky Tullamore D.E.W. In addition to this, the Company distributes French house of Camus cognac. The imported portfolio of BELUGA GROUP also includes Ron Barcelo rum, Sambuca liqueurs, Milagro tequila, absinthe Xenta, Buffalo Trace and Benchmark bourbons, brandy Torres and the balms line of Latvijas balsams, Cono Sur wines.

The combination of a strong portfolio of brands, a strong production base and established sales system supports BELUGA GROUP`s competitive advantages and profound organic growth year-on-year.

Additional information about the Group is available at www.belugagroup.ru.

WILLIAM GRANT & SONS

WILLIAM GRANT & SONS Holdings Ltd is an independent family-owned distiller and was founded by William Grant in 1887. Today the company owns some of the world’s leading brands of Scotch whisky, including the world’s most awarded single malt Glenfiddich, The Balvenie range of handcrafted single malts and the world’s third largest blended Scotch, Grant’s, as well as other iconic spirits brands such as Hendrick’s gin, Sailor Jerry spiced rum, Tullamore D.E.W. Irish whiskey and Drambuie Scotch Liqueur.

For more information on the company and its brands visit www.williamgrant.com

 

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