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Synergy launched Captains based on Whisky
and Captains based on Brandy brands

24.06.2016JSC Synergy (MOEX: SYNG), the leading distilled spirits producer in Russia started
production of the new brands

JSC “Synergy” (MOEX: SYNG), the leading distilled spirits producer in Russia started production of the new brands «Captain’s based on Whisky» and «Captain’s based on Brandy» on Traditsyi Kachestva and Uralalko spirits plants. The new products become as addition to already existed «Captain’s Rum» «Captain’s Gin». The «Captain's brand» is the unique line of spirits which has already proved on the Russian market and guaranteeing high quality for reasonable price.

«Captain’s based on Whisky» and «Captain’s based on Brandy» are positioned in the economy segment and at the moment is bottled in SKU of 0,25 l. and 0,5 l. Sales start of a brand has fixed interest in a product both by the final consumer and retail. The main distributional channels of novelties became on trade and off trade, as also as traditional retail. Besides, categories of whisky and brandy show forward growth in Russia and are perspective for development of trademarks of the Company.

Commenting on the launch, Group Brand Director Ilya Maksimov said: “During development of our novelties the main objective was to keep continuity of a brand. It has been realized via status bright design, corresponding to the international tendencies in spirits industries and undoubted product quality.

The special attention was paid to the flavoring characteristics - as close as possible to taste standards in each of categories. The special blend and perfection of taste secret of «Captain’s based on Whisky» consists a unique combination of the Scottish whiskey distillate, natural cereals and premium spirits. «Captain’s based on Brandy» -  is a perfect combination of the French cognac materials of five-year endurance, natural herbs and spices".

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About Synergy, Co

JSC “Synergy” is the leading diversified spirits group in Russia with a 15% share of the legal vodka market in Russia. The Company`s strategic focus lays on production and distribution of alcoholic beverages. Synergy is #1 Russian independent importer of spirits. Synergy possesses its own distributional platform, ensuring the largest possible market coverage, and diversified portfolio of federal brands, addressing market demands across the full spectrum of price points, from the low-middle to the super-premium price segments.  


The Company`s federal brand portfolio includes super-premium vodka Beluga, premium vodka Veda, sub-premuim vodkas Myagkov and Russky Lyod, middle vodka Belenkaya, low-middle vodka Gosudarev Zakaz and brandy Zolotoy Reserv. The Company operates seven spirits production plants and one of the largest distributional platform in Russia. Synergy is the exclusive distributor of one of the global premium spirits producer William Grant & Sons, representing in Russia such brands as Scottish whisky Glenfiddich, Grant’s, Clan McGregor, The Balvenie, gin Hendrick’s and Irish whisky Tullamore Dew. In addition to this, the Company distributes also the products of  French house of Camus cognac. Also the imported portfolio of Synergy includes Ron Barcelo rum, Amarula liqueur, Milagro tequila, brandy "Tsar Tigran", "Yerevan Traditional" and the balms line of Latvijas balzams.


The combination of strong portfolio of brands, strong production base and developed sales system supports Synergy`s competitive advantages and profound organic growth year on year.

 

Click on http://sygroup.ru/ for more information on the Company.


For further information please contact:
 

Prokhor Malytin
Director, Public Relations

OJSC “Synergy”

Tel. +7 495 510 26 95
Fax +7 495 510 26 97
e-mail: malyutin@sygroup.ru

Sergey Kuptsov
Director, Corporate finance

OJSC “Synergy”

Tel. +7 495 510 26 95
Fax +7 495 510 26 97
e-mail: kuptsov@sygroup.ru

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