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Synergy started production of USURI tincture

04.05.2016Synergy, Co. (MOEX: SYNG), the leading spirits group in Russia today started production of the new brand USURI on Ussuriysk plant

Synergy, Co. (MOEX: SYNG), the leading spirits group in Russia today started production of the new brand USURI on Ussuriysk plant. The tincture has an inclusive of ginseng’s root and honey form Ussuriysk taiga. The first bottling of a novelty has taken place in March, when more than 10 thousand bottles have descended from the conveyor. Key feature of a new product is the real root of a ginseng which is manually put in each bottle and a set of unique taiga ingredients.

Start of tincture is urged to create a unique niche of tinctures with an investment in a premium segment among the Russian producers. The main selling channels will become – distribution networks and HORECA. Also, the new brand will be presented to the export markets as from the moment of test sales in the territory of the Russian Federation USURI has shown the 4-times growth of sales in all channels.

According to the brand group Director Andrey Kukhtin: "USURI - the unique product which is occupying own niche among tinctures, which is almost not having analogs. Developing it, we were guided by offering the consumer unusual tincture with unique ingredients from Ussuriysk taiga.

We consider that the product is standing out on the general background of tinctures as externally, and on tastes and contents, and are sure that USURI will take the worthy place in category of tinctures".

This brand is completely independent product which is perfectly suitable both for the independent use, and as a part of cocktails. And thanks to power properties of a ginseng’s root, in small amounts, tincture renders the toning effect.


For further information please contact:

 

Prokhor Malytin
Director, Public Relations

OJSC “Synergy”

Tel. +7 495 510 26 95
Fax +7 495 510 26 97
e-mail: malyutin@sygroup.ru

Sergey Kuptsov
Director, Corporate finance

OJSC “Synergy”

Tel. +7 495 510 26 95
Fax +7 495 510 26 97
e-mail: kuptsov@sygroup.ru

About Synergy, Co

OJSC “Synergy” is the leading diversified spirits group in Russia with a 15% share of the legal vodka market in Russia. The Company`s strategic focus lays on production and distribution of alcoholic beverages. Synergy is #1 Russian independent importer of spirits. Synergy possesses its own distributional platform, ensuring the largest possible market coverage, and diversified portfolio of federal brands, addressing market demands across the full spectrum of price points, from the low-middle to the super-premium price segments.  


The Company`s federal brand portfolio includes super-premium vodka Beluga, premium vodka Veda, sub-premuim vodkas Myagkov and Russky Lyod, middle vodka Belenkaya, low-middle vodka Gosudarev Zakaz and brandy Zolotoy Reserv. The Company operates seven spirits production plants and one of the largest distributional platform in Russia. Synergy is the exclusive distributor of one of the global premium spirits producer William Grant & Sons, representing in Russia such brands as Scottish whisky Glenfiddich, Grant’s, Clan McGregor, The Balvenie, gin Hendrick’s and Irish whisky Tullamore Dew. In addition to this, the Company distributes also the products of  French house of Camus cognac. Also the imported portfolio of Synergy includes Ron Barcelo rum, Amarula liqueur, Milagro tequila, brandy "Tsar Tigran", "Yerevan Traditional" and the balms line of Latvijas balzams.

The combination of strong portfolio of brands, strong production base and developed sales system supports Synergy`s competitive advantages and profound organic growth year on year. 

Click on http://sygroup.ru/ for more information on the Company.


 

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