Distribution

The Synergy distribution system consists of two main parts: distribution on the national level and local distribution. The distribution system on the national level is oriented towards brands from Synergy’s national portfolio and provides their quality representation on the territory of the Russian Federation. The system of local distribution allows for sales in the regions, where production facilities are located.

Synergy also distributes distilled spirits, which are produced by other manufacturers, but do not compete with Synergy’s products.

The Company’s efforts to build an expansive distribution platform were recognized among well-known global producers of distilled spirits. In 2011 Synergy signed a five-year exclusive distribution agreement with William Grant & Sons, one of the global leaders in premium spirits production. The current agreement organically supplements Synergy’s portfolio with brands in allied spirits categories, which will raise the portfolio’s attractiveness.

According to the long term contract, premium brands from William Grant & Sons are being sold exclusively through Synergy’s distribution system throughout all of Russia. The brand portfolio of William Grant & Sons consists of brands such as the Scottish whiskeys Glenfiddich, Grant’s, Clan McGregor, The Balvenie, also Hendrick’s Gin, and Irish whiskey Tullamore Dew.

Additionally in 2012 The Company has signed an exclusive 5 year distribution agreement with French House of Camus cognac, one of the leading cognac producer throughout the world.

According to the long-term contract, the brands of House of Camus cognac will be exclusively sold through Synergy`s distributional platform across Russian Federation. The portfolio of the world known cognac producer, founded in 1863 and entering the 5th global leaders, is represented with the cognac Camus (VS, VSOP, XO, EXTRA), exclusive and rare sort Borderies XO, as well as the series of Traditional Vintages. Apart from this, Synergy will distribute such products of cognac house as calvados Berneroy, brandy Boncourt XO and Chatelle Napoleon.