The main business competences of Synergy lie in three main areas: production, marketing and distribution.
Our strategic brands are our primary growth drivers across our markets and so are the main focus for our business. They have broad consumer across geographies, and although each of them has a rich heritage business.
Following the strategic interests of the Company, six spirits production plants are located in major Russian federal districts, including the Central, Far Eastern, Northwestern, Volga and Siberian ones.
Marketing takes a special and important place in the operational activities of the Company, and is also one of its main competencies. Synergy uses a variety of strategies to promote national and local brands. These strategies are to a great extent organized on the basis of price segmentation, to which each product belongs.
The Company's distribution system consists of several complementary channels: direct sales, including distribution through its own retail stores, sales through independent distributors, including sales through selected exclusive teams.