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Strategic Brands

Synergy’s strategic goal is to win a leading position in the Russian strong alcoholic beverages market. The company aims to increase its profitability by premiumizing the sales of alcoholic beverages, as well as to expand its presence in most major premium categories of the spirits market in Russia. In addition, one of the tasks that the company sets for itself is the most widespread international recognition and brand awareness Beluga.

BELUGA

The composition of this vodka is unique and there is not only malt alcohol of the exclusive quality and pearly artesian water in it, but also the diligent hand-work of the past-masters and their care for every trifle as well.

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VEDA

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Myagkov

Stylish and elegant design of «Myagkov» vodka was developed by famous Italian designers. It combines grace and simplicity, complex glass tracery and special technologic label. Every design element is unique, that’s what defends customer from possible counterfeit.

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Belenkaya

The main producer of vodka «Belenkaya» — «Traditions of Quality» — is located in one of the most clean areas of Moscow suburbs — the city of Krasnoznamensk and is among ten leading vodka manufacturers of Russia.

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Gosudarev Zakaz

Desire of company to offer different from others product of high quality to Russian and foreign consumers lead to creation of excellent beverage — «Gosudarev Zakaz» vodka (which means «sovereign’s order» in Russian)

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Zolotoy rezerv

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