ICE

This brand was created to meet the unmet demand of a certain type of customer — the large section of the Russian Federation population between the ages of 20 to 40 who consider themselves dynamic and advanced, with an active lifestyle, «clubbers», — those who respond to ‘western type» advertising, lovers of extreme and dynamic sports and who like to hangout.

A modern and attractive design of bottle, giving the effect of ice cubes hitting a glass effect, an original name, an attractive flavoring and interesting advertising concept made this product stylish and popular when first launched in 2007 and help it continues to maintain its market position.


  • 0.5 l
    0.5 l
  • Cranberry 0.5 l
    Cranberry 0.5 l
  • Lime 0.5 l
    Lime 0.5 l
  • Lemon 0.5 l
    Lemon 0.5 l